REISummit

Tom Peter's Reimagine Summit group blog, December 2004

Wednesday, December 15, 2004

Nuggets from my notes

Some more nuggets gleaned from my notes ... some new, some old, all worth remembering:

  • I loved Tom's preference for a "marketing scheme" instead of a "marketing
    plan."
  • "You can't lead the cavalry charge if you think you look funny on a
    horse."
  • What Tom said about himself and Waterman: "We didn't mean to spawn the
    plasticized mission statement industry."
  • "Inspired Profit Mechanic"
  • "Never bite off less than you can chew."
  • "Nothing tells more about you than your calendar."
  • "If 99% of people don't get it, your opportunity is 100 times greater."
  • "Nervy acts that reframe what we do."
  • And still my favorite ... worth repeating: "Wussiness reaches its peak at
    exceptional heights in the enterprise."

What other tidbits caught your attention?


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