Suggestions???
I've been asked to give a very brief presentation to our Corporate Communications Group on Monday the 31st talking about the Summit. I have some ideas, but would love to get any suggestions you have for what I should talk about. (PSF33 anyone?).
posted by Andrew Hayden @ 10:37 AM
2 Comments:
Don't mess with China or Wal-Mart, unless you have the resources to go there. David vs. Goliath. Don Quixote? The war of scale.
Start blogging, if you're not already. Do it now. Get in the game or become an extinct pile of bones turning to dust in the hot desert sun.
Women. Better get inside their heads and understand what they mean to your product/service ... and what they think about it. Tailor your offering to them, and you'll be handsomely rewarded. Ignore women at your own peril.
Boomers & Geezers. Major economic driving force. Embrace them. Figure out how to make your product/service more appealing and more tailored to them. Ignore this and die.
Weird is good. Spend more time with weirdo, freaks and geeks. Cracked pots are the only ones in which the light gets in (or out).
Be bold. Do something that matters. Today there are more tools, resources, channels and options to support bold entrepreneurs and change agents than ever before. Listen to your heart. Listen to your gut. Take a bold leap!
I second what Skip posted and wasn't sure if I had anything to add. Your idea about PSF certainly cuts to the chase for a Corporate Communications Group -- they should act like a PSF. The point I would add to this is at the other end of the spectrum. We really are living in a special place in time. I find myself referencing David and Marti by saying things like: for the first time in history the majority of people in the world are over 40; or for the first time women control the majority of wealth in the US. I think people are more open to change when they realize we are living in a historical inflection point.
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