Tom Peter's Reimagine Summit group blog, December 2004

Tuesday, January 25, 2005

Re-imagine Reading List

I need some help. I was preaching the gospel according to Tom before the Summit in December and since the time spent with all of you my impassioned pleas for re-imagining have only increased. A shorter version of the story is that I am now charged with leading a reading (book) club. Of course the first book is Tom’s Re-imagine! My problem is trying to round out the rest on the reading list. {Keeping with the religious theme one proposed name for the club is the Re-imagine! Reading Revival :-) }

Here is the problem as I see it. I need a list of around 12 books (more is fine) on the general topic of Business Excellence in a Disruptive Age; and a logical order of reading and discussing them. We are looking for the economic development version of Think Global, Act Local, where the themes in Re-imagine are global and acting local means applying them to (small) business in West Virginia.

· The target audience and area has these attributes:
· Small business – around 90% of the businesses in WV have 5 employees or less
· Some belief that the key to economic development is entrepreneurship
· A low entrepreneurship rate
· A scarcity mentality – someone has to lose for someone to win
· A history of extraction and process industries in decline (salt, timber, coal, chemical)
· We do not want to assume they have read any business books

So, I am NOT trying to create a list of the best business books of 2004, but a list of books (one list I have includes Vonnegut) that you should read to understand business today and where it is going. A reading list that will help the start-up with 25 employees double in size and reach profitability this year; and help the business that has been around for a generation and has over 200 employees hand-off to the next generation. A reading list that will help politicians understand what business-friendly legislation really is and help parents understand that our schools need to change now. I don’t care if they are business classics, fiction, or hot-off-the-word-processor e-books. I just need to help people see the disruptive age as opportunity instead of another curse on their house.



At January 25, 2005 at 11:13 PM, Blogger Skip Lineberg said...

Rob, here are a few suggestions:
The Tipping Point by Malcolm Gladwell
Free Prize Inside by Seth Godin
Purple Cow by Seth Godin
Brand You by Tom Peters
The Invisible Touch by Harry Beckwith
Selling the Invisible by Harry Beckwith
Why We Buy by Paco Underhill
The Rise of the Creative Class by Richard Florida
On the magazine side - I'd love to see them read some Wired, Business 2.0, Inc., and perhaps some early issues of Fast Company (late 1990's).

At February 5, 2007 at 10:12 AM, Anonymous Cheryl Scoffield said...

I have read pretty well every book on this list. Do not forget the new book Wikinomics by Don Tapscott and Anthony D Williams. I am about half way through and it is pretty good. also Prime Time Women by Marti Barletta. If it is anything like her last book it will be well worth reading.


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